Crafting an accessible, digital townscape for PHE
Challenge
To securely house a large number of downloadable assets about childhood obesity, PHE initially asked us to create an interactive PDF.
Everything needed to be easily accessible and understandable, in a simple, engaging format.
Solution
We realised that a PDF was not the ideal solution – instead, we proposed an interactive HTML5 web animation, as this would work as a microsite across all platforms.
A fun, interactive digital ‘town’ was developed, that divided the content up into the different departments – so users could easily locate and click on relevant areas and quickly get all the important information they need.
The interactive conforms to Level AA of the WCAG guidelines.