Bringing PHE’s public flu vaccination campaign online
Challenge
APS were tasked to update assets as part of the first phase of PHE’s flu vaccination campaign targeted at parents of 2-3 year olds, pregnant women and people with long-term health conditions. To support the management of public expectation of when they can expect to be invited to get their vaccine, whilst still driving those groups with lowest uptake get their vaccine where vaccine is available.
Solution
Adapting existing creative from PHE’s lead creative agency, we needed to work closely with key stakeholders and the PHE team, ensuring messaging was succinct and worked across a number of digital banners and social media videos. Working to a tight budget was key, we were able to create the assets that were needed, within a quick turnaround time.