Keeping antibiotics working
Challenge
To support PHE’s life-saving antibiotics’ awareness campaign, we were tasked with delivering effective social assets to engage young mums’ attention online.
The clips would be a mixture of live footage (with celebrity medical expert Dr Ranj) and animations, and needed to be short, snappy and compelling. We also produced static images for social to support the videos.
Solution
We believe in the importance of insights.
Initially, we scripted and storyboarded several creative options, delivering 12 different assets to test their impact before wider rollout.
From start to finish, we were heavily involved with messaging, storyboarding, casting, shooting, animation and editing – handling massive amounts of footage and data, fast.
