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  2. Public Health England Start4life
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Public Health England Start4life

Challenge

Start4Life is a nationwide government campaign to encourage families to lead healthier lifestyles. Public Health England came to us to develop work to support a brand new campaign, focused on weaning.

We would need to use insight from doctors and real parents to understand the confusion a lot of people feel around weaning advice – positioning Start4Life as the authority on healthy parenting.

Solution

We created a clever new messaging strategy, taking inspiration from children’s nursery rhymes and the whimsical language of Dr Seuss.

Generating this simple but engaging new TOV allowed us to explain concepts in an easily understood way, while being entertaining enough to keep stressed parents on board.

We generated:

  • Full new campaign strategy
  • Creative TOV
  • Adcepts, leaflets, posters and home packs