Harder working workout videos for PHE
Challenge
The current NHS workout videos were a little outdated – our challenge was to update the content and script, re-shoot and edit new videos for an ageing audience, making sure everything was clear, concise and fresh.
Solution
To make an honest connection, we cast models and personal trainers who met our target audience, who also helped define and refresh new workouts.
We undertook all pre-production, location sourcing and wardrobe etc. – as well as full storyboards, scripting, shooting on location, and editing to a tight schedule.
The result: an engaging, energising suite of content for a new generation.