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  3. HM Treasury – diversity, inclusion & belonging brand
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  2. HM Treasury – diversity, inclusion & belonging brand
  3. HM Treasury – diversity, inclusion & belonging brand
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HM Treasury – diversity, inclusion & belonging brand

Challenge

The Treasury required a new sub-brand for their newly defined diversity and inclusion strategy for 2020.

Solution

We developed a fresh new visual identity that encapsulates their values including a suite of icons developed to represent each of their their core pillars. This was then rolled out across a range of collateral including infographic posters, large scale reports and online assets. The sub-brand also included an accessible colour palette due to the importance of inclusivity.